How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers b...
Paperback: 240 pages
Publisher: O'Reilly Media; 1 edition (September 16, 2017)
Product Dimensions: 6 x 0.8 x 8.8 inches
Amazon Rank: 315408
Format: PDF Text TXT book
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