Lean Customer Development: Building Products Your Customers Will Buy

Read Online Lean Customer Development: Building Products Your Customers Will Buy ebook

By Cindy Alvarez | Category: Business and Money books | DMCA

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers b...

Series: Lean
Paperback: 240 pages
Publisher: O'Reilly Media; 1 edition (September 16, 2017)
Language: English
ISBN-10: 1492023744
ISBN-13: 978-1492023746
Product Dimensions: 6 x 0.8 x 8.8 inches
Amazon Rank: 315408
Format: PDF Text TXT book

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Wow! I normally don't write reviews...but when I do it's because I desperately want to encourage others to give a book a chance. Lean Customer Development is an easy sale for Lean Startup lovers--of course we want to go deeper with the concepts. Lean...

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