To get around a ban on alcohol advertising, a Russian oligarch starts a bank using the same name as his premium bestselling vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicentre of piracy and counterfeiting in China, launches its own brand. In a press release, the new company announce...
Hardcover: 288 pages
Publisher: Collins; 1 edition (April 28, 2009)
Language: English
ISBN-10: 1554683963
ISBN-13: 978-1554683963
Product Dimensions: 6.2 x 1.2 x 9 inches
Amazon Rank: 6778009
Format: PDF Text TXT book
reviews:Everybody's looking for the next big thing, and this book helps get marketers a little bit closer to just that. Filled with immediately applicable lessons and insights from some great global creative minds, it can give US marketers that elusive edge...
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